This episode features Eric Rausch, co-founder of a retention agency, sharing his journey from email marketer to agency owner. It delves into the evolution of email marketing into a comprehensive retention strategy, emphasizing the importance of detailed customer journey mapping and proactive campaign planning beyond just send volumes. Listeners will learn how to build a robust retention engine focused on driving predictable revenue and enhancing customer lifetime value.
How do you go from writing subject lines to running one of the fastest-growing retention agencies in ecommerce? In this episode of Send It!, Jimmy Kim and Chase Dimond sit down with Eric Rausch, co-founder of New Standard, the retention agency behind brands like AG1, New Era, Rugable, Caraway, Bylt, and more.Eric shares his journey from starting as an in-house email marketer to building an agency that helps scale household names. He opens up about the realities of agency life (the good, the bad, and the late-night Black Friday calls) and what it really takes to succeed in retention marketing today.EP 49: From Email Marketer to Retention Agency Co-Founder feat. Eric RauschHere's what we're diving into:- How Eric went from brand-side email marketer to agency founder- The mindset shift needed to scale from KPIs to strategy- What separates senior retention talent from entry-level marketers- Top KPIs his team tracks: first-time purchase rate, repeat rate, subscription churn, and revenue growth- Hard truths about agency life (and why it’s not for everyone)- Black Friday + Q5 retention strategies that actually move the needle- Why direct mail and app pushes are underrated weapons in Q4Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering re