EP 49: From Email Marketer to Retention Agency Co-Founder feat. Eric Rausch
Send It! · with Eric Rausch · September 23, 2025 · 42 min
Summary
This episode features Eric Rausch, co-founder of a retention agency, sharing his journey from email marketer to agency owner. It delves into the evolution of email marketing into a comprehensive retention strategy, emphasizing the importance of detailed customer journey mapping and proactive campaign planning beyond just send volumes. Listeners will learn how to build a robust retention engine focused on driving predictable revenue and enhancing customer lifetime value.
Key takeaways
Transition from a 'send-focused' email strategy to a holistic retention engine that integrates with the entire customer journey.
Utilize detailed customer journey mapping and auditing tools to identify gaps and opportunities in your current retention efforts.
Prioritize initiatives that build high-impact automations and core campaigns designed for repeatable revenue, not just higher open rates.
Leverage email and SMS strategically to nurture customer relationships and increase LTV, drawing from insights gained from managing thousands of campaigns.
Focus on building a retention strategy that directly correlates with revenue generation, using data-driven insights rather than solely focusing on send volumes.
How do you go from writing subject lines to running one of the fastest-growing retention agencies in ecommerce? In this episode of Send It!, Jimmy Kim and Chase Dimond sit down with Eric Rausch, co-founder of New Standard, the retention agency behind brands like AG1, New Era, Rugable, Caraway, Bylt, and more.Eric shares his journey from starting as an in-house email marketer to building an agency that helps scale household names. He opens up about the realities of agency life (the good, the bad, and the late-night Black Friday calls) and what it really takes to succeed in retention marketing today.EP 49: From Email Marketer to Retention Agency Co-Founder feat. Eric RauschHere's what we're diving into:- How Eric went from brand-side email marketer to agency founder- The mindset shift needed to scale from KPIs to strategy- What separates senior retention talent from entry-level marketers- Top KPIs his team tracks: first-time purchase rate, repeat rate, subscription churn, and revenue growth- Hard truths about agency life (and why it’s not for everyone)- Black Friday + Q5 retention strategies that actually move the needle- Why direct mail and app pushes are underrated weapons in Q4Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering re
What does this episode say about customer retention?
Transition from a 'send-focused' email strategy to a holistic retention engine that integrates with the entire customer journey.
What does this episode say about email & sms?
Utilize detailed customer journey mapping and auditing tools to identify gaps and opportunities in your current retention efforts.
What does this episode say about dtc strategy?
Prioritize initiatives that build high-impact automations and core campaigns designed for repeatable revenue, not just higher open rates.
What does this episode say about founder & leadership?
Leverage email and SMS strategically to nurture customer relationships and increase LTV, drawing from insights gained from managing thousands of campaigns.
What does this episode say about customer retention?
Focus on building a retention strategy that directly correlates with revenue generation, using data-driven insights rather than solely focusing on send volumes.
