A 2024 episode focused on auditing Amazon listings by deeply understanding audience preferences and motivations to drive conversions.
A 2024 episode focused on auditing Amazon listings by deeply understanding audience preferences and motivations to drive conversions.
Janis Thomas discusses marketing to a specific, underserved customer persona—older women—and how focusing on this niche scaled a brand to 8 figures.
Joe Reichsfeld explains how to use Pinterest's visual discovery to find and attract specific buyer personas based on their search behaviors.