Radhika Duggal, CMO of Super.com, explains how to craft winning designs and marketing strategies by deeply understanding and developing customer personas.
Radhika Duggal, CMO of Super.com, explains how to craft winning designs and marketing strategies by deeply understanding and developing customer personas.
The founders of a hat company discuss building a brand that fosters community by targeting a specific 'Dad' persona and selling a lifestyle identity.
This episode explores a 'customer-first' approach to e-commerce, focusing on persona development and validating customer profiles before launching products.