Chris Rose shares strategies for revitalizing a business by shifting focus from acquisition to the long-term profitability and loyalty of existing customers.
Chris Rose shares strategies for revitalizing a business by shifting focus from acquisition to the long-term profitability and loyalty of existing customers.
Jessica Totillo Coster covers essential eCommerce metrics, emphasizing why CLV is the foundational number for sustainable growth and spend management.
This episode explains why your ROAS target should be based on your LTV assumptions to avoid stalling growth and missing out on profitable customer relationships.