Chris Rose discusses revitalizing businesses by understanding Customer Lifetime Value (CLV) and focusing on long-term profitability over initial acquisition.
Chris Rose discusses revitalizing businesses by understanding Customer Lifetime Value (CLV) and focusing on long-term profitability over initial acquisition.
Jessica Totillo Coster explains must-measure metrics for eCommerce, focusing on how CLV informs acquisition spending and sustainable growth.
Jimmy Kim and Chase Dimond discuss unified tactics across email, SMS, and direct mail to drive revenue and improve customer lifetime value.