Customer Engagement Metrics

Answer

Jimmy Kim and Chase Dimond redefine engagement by moving past open rates to track intent-based actions like checkouts and visit frequency.

Source: EP 67: The new definition of engagement (and the metrics that actually matter) on Send It!.

Top episodes

1. 1. EP 67: The new definition of engagement (and the metrics that actually matter)

   Send It!

   Jimmy Kim and Chase Dimond redefine engagement by moving past open rates to track intent-based actions like checkouts and visit frequency.

2. 2. How Baseball Lifestyle Grew from $2M to $150M with Customer Experience

   eCommerce Evolution

   Kristin Keys discusses scaling Baseball Lifestyle from $2M to $150M by focusing on customer experience metrics and post-purchase engagement.

3. 3. Ep 464: Email Marketing in 2025: Why Gmail's New Spam Rules Demand Sniper Segments | AKNF

   DTC Podcast

   Eric Dyck and Jordan Gordon discuss the evolution of email engagement metrics and segmentation strategies required for 2025.

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