Customer Engagement Metrics

Top 3 podcast episodes answering this question on AskThePods · tracking customer engagement.

Answer

Focuses on the evolution of engagement metrics, moving beyond vanity stats to behavioral data that indicates genuine intent.

Source: EP 67: The new definition of engagement (and the metrics that actually matter) on Send It!.

Top episodes

  1. 1. EP 67: The new definition of engagement (and the metrics that actually matter)

    Send It!

    Focuses on the evolution of engagement metrics, moving beyond vanity stats to behavioral data that indicates genuine intent.

  2. 2. EP 46: The Dark Side of Email Marketing: Minimizing Unsubscribes & Complaints at Scale

    Send It!

    Explores how to minimize churn by monitoring 'dark side' metrics and focusing on true engagement and retention.

  3. 3. West Marine Exec on CRM Marketing ROI: 'Consider Both Quantity and Quality'

    Total Retail Talks

    West Marine's CRM expert discusses measuring the quality of customer engagement through loyalty metrics and behavioral analytics.

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