EP 39: The 5 Retention Channels Everyone's Sleeping On (3-10x Higher Retention)
Send It! · with Jimmy Kim & Chase Dimond · July 15, 2025 · 48 min
Summary
This episode dives into five often-overlooked retention channels that can significantly boost customer lifetime value for ecommerce businesses. It goes beyond typical email and SMS strategies, offering actionable frameworks to identify and leverage new touchpoints for 3-10x higher retention rates in 2026.
Key takeaways
Audit your current retention setup and map customer journeys to identify untapped retention channels beyond traditional email/SMS.
Utilize strategy and audit worksheets to turn high-level retention ideas into actionable plans.
Implement campaign and flow planning templates to build automated retention engines focused on driving revenue.
Focus on retention efforts that aim for a 3-10x increase in customer lifetime value by optimizing underutilized channels.
Learn from successful brands by analyzing their retention strategies and adapting them to your business model.
While most ecommerce brands rely solely on email and SMS for retention, the smartest brands are quietly using these 5 alternative channels to achieve 3-10x higher retention rates.In this episode of Send It!, retention marketing experts Jimmy Kim and Chase Dimond reveal the alternative channels that are driving incredible retention results for forward-thinking eCom brands. While email and SMS remain the foundation of any solid retention strategy, the most successful brands are layering in additional touchpoints that create retention opportunities these traditional channels simply can't replicate.Jimmy and Chase break down the strategic implementation of five powerful alternative channels, complete with real-world examples from brands like Sephora, Tesla, Spotify, and Glossier. You'll discover how these channels work synergistically with your existing email and SMS programs to create a unified customer experience that drives measurable retention results and higher customer lifetime value.EP 39: The 5 Retention Channels Everyone's Sleeping On (3-10x Higher Retention)Here's what we're diving into:- Push Notifications for Behavioral Retention: Real-time triggers that achieve 90% open rates vs. email's 20-25%- Calendar Integration & Scheduling-Based Retention: Creating habitual touchpoints for routine-based products- Referral & Social Sharing Systems: Building retention through community with 37% higher retention rates for referred customers- In-App Messaging & Contextual Communication: Delivering personalized messages with 4x higher engagement than email- Direct Mail & Physical Touchpoints: Premium experiences generating 12:1 ROI and 90% open ratesThank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS
