Focuses on optimizing the early stages of the customer journey, specifically addressing users who are still in the 'discovery' phase of their interaction with a brand.
Focuses on optimizing the early stages of the customer journey, specifically addressing users who are still in the 'discovery' phase of their interaction with a brand.
An inside look at Amazon's tools for tracking the customer journey from the initial search and discovery moments through to purchase and loyalty.
Explores advanced email and SMS strategies centered around understanding and optimizing the customer path from initial awareness to post-purchase.