Experts Sean Larkin and Francesco Gatti discuss boosting ROI by using smart data for personalized promotions and privacy-compliant data enrichment.
Experts Sean Larkin and Francesco Gatti discuss boosting ROI by using smart data for personalized promotions and privacy-compliant data enrichment.
Google's Chief Strategist Neil Hoyne explains how to use customer data effectively to build loyalty and personalization without being intrusive.
Focuses on the evolution of data utilization (Zero-party and CRM data) for email and SMS marketing following major privacy updates like iOS 26.