Customer Data Utilization

Top 3 podcast episodes answering this question on AskThePods · using customer data effectively.

Answer

Experts Sean Larkin and Francesco Gatti discuss how brands use smart data and enrichment to personalize promotions and boost ROI while respecting consumer privacy.

Source: How Brands Boost ROI with Smart Data on Ecommerce Conversations.

Top episodes

  1. 1. How Brands Boost ROI with Smart Data

    Ecommerce Conversations

    Experts Sean Larkin and Francesco Gatti discuss how brands use smart data and enrichment to personalize promotions and boost ROI while respecting consumer privacy.

  2. 2. The Data-Driven Way to Win Customers’ Hearts

    Shopify Masters

    Google’s chief strategist for data, Neil Hoyne, shares frameworks for using customer data to drive loyalty and personalization without being intrusive.

  3. 3. Why 70% Unsubscribe: Solving Marketing's Personalization Paradox

    Future Commerce

    Optimove CEO Pini Yakuel explores how to leverage customer data platforms and AI to understand the customer journey and speed up campaign cycles.

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