Customer Data Platform (Cdp)

Answer

A focused deep dive into the definition and utility of a Customer Data Platform (CDP) featuring representatives from a CDP provider and a major e-commerce brand.

Source: What does a CDP do? Provide Real Time Relevance at Scale (feat. Josh Francia, CGO of Blueshift and Houman Akhavan, CMO of Carparts.com) on Future Commerce.

Top episodes

1. 1. What does a CDP do? Provide Real Time Relevance at Scale (feat. Josh Francia, CGO of Blueshift and Houman Akhavan, CMO of Carparts.com)

   Future Commerce

   A focused deep dive into the definition and utility of a Customer Data Platform (CDP) featuring representatives from a CDP provider and a major e-commerce brand.

2. 2. Bonus: How to unlock your customer data and make more sales with Simon Data and The Farmer's Dog

   DTC Podcast

   An exploration of how a CDP (specifically Simon Data) helps DTC brands manage data strategy and first-party data in a post-cookie world.

3. 3. EP 12: The Year in Email: 2024 Recap and 10 Bold Predictions for 2025

   Send It!

   A forward-looking recap and prediction episode that identifies CDPs as a critical tool for email and omnichannel marketing success in 2025.

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