Customer Data Platform (Cdp)

Answer

An in-depth guide on what a CDP does, featuring experts from Blueshift and Carparts.com discussing real-world applications and relevance.

Source: What does a CDP do? Provide Real Time Relevance at Scale (feat. Josh Francia, CGO of Blueshift and Houman Akhavan, CMO of Carparts.com) on Future Commerce.

Top episodes

1. 1. What does a CDP do? Provide Real Time Relevance at Scale (feat. Josh Francia, CGO of Blueshift and Houman Akhavan, CMO of Carparts.com)

   Future Commerce

   An in-depth guide on what a CDP does, featuring experts from Blueshift and Carparts.com discussing real-world applications and relevance.

2. 2. Traditional Brands Must Be Less Afraid to Fail (w/ Bob Meixner, Oracle)

   Future Commerce

   Oracle's Bob Meixner discusses the core offerings of CDPs and how brands are investing in data for 2019 and beyond.

3. 3. Why Customer Data is Your Margins' Game-changer - And How to Use It — Omer Hazer | The Importance of Omnichannel Ecommerce, How to Make Smart Decisions for more ROI, How to Choose Marketing Automation Tools, How to Keep Customer Data Safe (#286)

   Ecommerce Coffee Break

   Explores how to use customer data effectively to improve margins, specifically mentioning the impact of launching a custom data platform (CDP).

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