Customer Data Ownership

Top 3 podcast episodes answering this question on AskThePods · who owns customer data.

Answer

A deep dive into the concept of customer ownership and why it is critical for marketing leaders to control their own customer relationships.

Source: Who Really Owns Your Customer? — Part 2 of 3 (Digital Reset Episode 499) on Thinks Out Loud.

Top episodes

  1. 1. Who Really Owns Your Customer? — Part 2 of 3 (Digital Reset Episode 499)

    Thinks Out Loud

    A deep dive into the concept of customer ownership and why it is critical for marketing leaders to control their own customer relationships.

  2. 2. The Complete Roadmap for Owning Your Customer — Part 3 of 3 (Digital Reset Episode 500)

    Thinks Out Loud

    Part 3 of the Digital Reset series providing a roadmap for reclaiming and owning the customer relationship through data and technology.

  3. 3. The Data-Driven Way to Win Customers’ Hearts

    Shopify Masters

    Google's chief strategist for data discusses how businesses can use data-driven strategies to win customer loyalty.

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