Thinkific's CEO Greg Smith reveals how his SaaS e-commerce platform achieved 40% monthly growth by obsessing over customer success. Learn their strategies for customer retention, how retailers leverage their platform for new revenue streams, and actionable Instagram marketing tactics to acquire and keep customers.
Key takeaways
Prioritize customer service and feedback as a core growth driver; Thinkific’s 40% MoM growth is attributed to this focus.
Utilize platforms like Thinkific to diversify revenue streams by offering online courses, a strategy successfully employed by 20,000 websites.
Implement targeted Instagram strategies for e-commerce by analyzing how top performers use the platform, adapting insights from Thinkific’s success.
Build a robust customer success management function to ensure users achieve desired outcomes, fostering retention and positive referrals.
Leverage insights from platform usage (like 20,000 active sites) to constantly refine product and service offerings, driving organic growth and reducing churn.
Greg Smith is the co-founder and CEO of Thinkific an SaaS eCommerce business which sells a software platform for creating and selling online courses. Thinkific was founded just over 4 years ago, now they have around 20,000 websites using the system, and are achieving 40% month on month growth. We discuss how he's grown the company, how they focus on the customer and customer service. Plus we dive into some great Instagram tips and tricks, as well as looking into how retailers are using the Thinkific platform to grow their business. ---
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What does this episode say about founder & leadership?
Prioritize customer service and feedback as a core growth driver; Thinkific’s 40% MoM growth is attributed to this focus.
What does this episode say about customer retention?
Utilize platforms like Thinkific to diversify revenue streams by offering online courses, a strategy successfully employed by 20,000 websites.
What does this episode say about subscriptions & ltv?
Implement targeted Instagram strategies for e-commerce by analyzing how top performers use the platform, adapting insights from Thinkific’s success.
What does this episode say about brand & content?
Build a robust customer success management function to ensure users achieve desired outcomes, fostering retention and positive referrals.
What does this episode say about founder & leadership?
Leverage insights from platform usage (like 20,000 active sites) to constantly refine product and service offerings, driving organic growth and reducing churn.
