Customer Data Optimization

Answer

Neil Hoyne, Google’s Chief Strategist for Data, explains how to leverage customer data to drive loyalty and personalization.

Source: The Data-Driven Way to Win Customers’ Hearts on Shopify Masters.

Top episodes

1. 1. The Data-Driven Way to Win Customers’ Hearts

   Shopify Masters

   Neil Hoyne, Google’s Chief Strategist for Data, explains how to leverage customer data to drive loyalty and personalization.

2. 2. How Brands Boost ROI with Smart Data

   Ecommerce Conversations

   Explores how brands use smart data to boost ROI through personalized campaigns, behavioral targeting, and performance optimization.

3. 3. MUSES Live: The Art of Personalization and Marketing (feat. Ashley Baltz, Dotdigital)

   Future Commerce

   Recaps how data drives marketing and customer journey optimization, featuring insights on personalization from Dotdigital.

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