Deep dive into the types of customer data and the technical infrastructure (CDPs, CRMs) required to manage and activate it effectively for marketing.
Deep dive into the types of customer data and the technical infrastructure (CDPs, CRMs) required to manage and activate it effectively for marketing.
A 2024 recap and 2025 prediction episode that highlights Customer Data Platforms (CDPs) as a core pillar for modern email and omnichannel marketing.
Google’s chief strategist for data shares insights on effectively managing and using customer data to build loyalty and personalization.