Explores how to unlock data-driven marketing through various data types and the infrastructure needed to manage them, including CDPs and CRM systems.
Explores how to unlock data-driven marketing through various data types and the infrastructure needed to manage them, including CDPs and CRM systems.
A 2024 recap and 2025 prediction episode that highlights the growing importance of CDPs and data-driven personalization.
Shiseido's global head of digital strategy discusses their enterprise architecture and data management efforts to create better customer experiences.