Customer Data Integration

Top 3 podcast episodes answering this question on AskThePods · integrating customer data across platforms.

Answer

Lizzie Chapman discusses using CDPs to aggregate customer data across channels like social, email, and display to improve retargeting ROAS.

Source: The Cheap Ad Inventory Everyone's Ignoring While They Fight Over TikTok on eCommerce Fastlane.

Top episodes

  1. 1. The Cheap Ad Inventory Everyone's Ignoring While They Fight Over TikTok

    eCommerce Fastlane

    Lizzie Chapman discusses using CDPs to aggregate customer data across channels like social, email, and display to improve retargeting ROAS.

  2. 2. Under $50M: Half the Trade Budget Goes to Retail Media | Harness the Halo 3/6

    DTC Podcast

    Mike Chiasson explores retail media budgets and the role of data consolidation in creating a unified view of the customer.

  3. 3. Getting a 360-Degree View of your Cross Channel Performance with Dan LeBlanc from Daasity

    How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

    Daasity founder Dan LeBlanc explains how to combine data from different sales channels (Shopify, Amazon, etc.) into a single holistic view.

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