Customer Data Integration

Answer

Explores omnichannel marketing and the necessity of integrating data from disparate sources to create a single customer view.

Source: E340: Omnichannel Marketing and Why Ecommerce Businesses Need It on The EcomCrew Ecommerce Podcast.

Top episodes

1. 1. E340: Omnichannel Marketing and Why Ecommerce Businesses Need It

   The EcomCrew Ecommerce Podcast

   Explores omnichannel marketing and the necessity of integrating data from disparate sources to create a single customer view.

2. 2. Leveraging Native Integrations Using Salesforce & Google Ecosystems with Greg Poirier, CEO of CloudKettle

   The eCom Ops Podcast

   Discusses driving revenue through native integrations between Salesforce and Google to achieve a 360-degree customer view.

3. 3. West Marine Exec on CRM Marketing ROI: 'Consider Both Quantity and Quality'

   Total Retail Talks

   Features an interview with a CRM director on using Customer Data Platforms (CDPs) to unify data for marketing ROI.

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