Explores how to collect, unify, and activate customer data specifically for Shopify stores to understand attribution and full customer journeys.
Explores how to collect, unify, and activate customer data specifically for Shopify stores to understand attribution and full customer journeys.
Focuses on combining data from disparate sales channels into a single 'holistic view' of performance and customer behavior.
A 2024 recap and 2025 prediction episode covering the essential role of Customer Data Platforms (CDPs) and omnichannel marketing.