Sean Larkin and Francesco Gatti discuss how brands use smart data and enrichment to understand consumer behavior and boost ROI.
Sean Larkin and Francesco Gatti discuss how brands use smart data and enrichment to understand consumer behavior and boost ROI.
A recap of 2024 and bold predictions for 2025 in email and SMS marketing, focusing on AI and customer data platforms.
Sarah Carusona from Alpha Lion discusses building mathematical models for growth using cohort analysis and data-driven decision making.