Sean Larkin and Francesco Gatti discuss using smart data and data enrichment to understand consumer behavior and boost ROI while respecting privacy.
Sean Larkin and Francesco Gatti discuss using smart data and data enrichment to understand consumer behavior and boost ROI while respecting privacy.
A comprehensive 2024 recap and 2025 prediction episode focusing on email/SMS strategies driven by CDPs and customer behavior analysis.
Sarah Carusona explains how to build mathematical models and use cohort analysis to drive growth goals through data-driven decisions.