Explores how The Farmer's Dog uses Simon Data (a CDP) to leverage first-party data for better retention and sales.
Explores how The Farmer's Dog uses Simon Data (a CDP) to leverage first-party data for better retention and sales.
Google's chief strategist for data discusses winning customer loyalty through personalized, non-intrusive data-driven strategies.
Deep dive into scaling with Customer Data Platforms (CDPs) and utilizing zero-party and first-party data to identify high-value customer segments.