Analyzes real customer behavior data from 41 billion+ messages to inform email and SMS strategies for ecommerce brands.
Analyzes real customer behavior data from 41 billion+ messages to inform email and SMS strategies for ecommerce brands.
Chase Clymer discusses using data-driven marketing and behavioral economics to optimize the customer journey and increase sales.
Explores the four-step process of Conversion Rate Optimization using technical analytics and customer journey mapping.