Focuses on using personalized SMS to drive digital revenue and methods for rapidly growing SMS subscriber lists for mobile-first customers.
Focuses on using personalized SMS to drive digital revenue and methods for rapidly growing SMS subscriber lists for mobile-first customers.
Alex Beller of Postscript discusses getting personal with customers through SMS marketing, covering data collection, feedback loops, and loyalty.
Krista Dalton of Tecovas discusses brand growth, reporting, and navigating advertising challenges in the modern landscape.