How a Mobile App, Push Notifications Help City Gear Retain Customers

Total Retail Talks · with Chris Brigham and Michael Wheeler · January 14, 2019 · 13 min

Summary

City Gear discusses how their mobile app and push notification strategy drives customer loyalty and boosts both online and in-store traffic and sales. This episode offers valuable insights into leveraging mobile technology for customer retention and omnichannel growth.

Key takeaways

• Implement a dedicated mobile app to foster stronger customer loyalty and direct engagement.
• Utilize targeted push notifications to drive both online and in-store traffic and sales.
• Focus on an omnichannel approach, integrating mobile app efforts with physical store strategies.
• Regularly analyze mobile app usage and push notification effectiveness to optimize customer retention strategies.

Themes

Topics covered

Episode description

In episode 178 of Total Retail Talks, Chris Brigham, director of omnichannel, and Michael Wheeler, omnichannel sales analyst, both of City Gear, discuss the urban footwear and apparel retailer's use of its mobile app to generate customer loyalty. In addition, Brigham and Wheeler share how City Gear's use of mobile push notifications has helped to drive…

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Frequently asked about this episode

What does this episode say about customer retention?

Implement a dedicated mobile app to foster stronger customer loyalty and direct engagement.

What does this episode say about retail & omnichannel?

Utilize targeted push notifications to drive both online and in-store traffic and sales.

What does this episode say about ai & automation?

Focus on an omnichannel approach, integrating mobile app efforts with physical store strategies.

What does this episode say about customer retention?

Regularly analyze mobile app usage and push notification effectiveness to optimize customer retention strategies.

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