Edward Upton discusses obtaining accurate eCommerce analytics in the first-party data era by connecting Shopify with Google Analytics.
Edward Upton discusses obtaining accurate eCommerce analytics in the first-party data era by connecting Shopify with Google Analytics.
A popular episode discussing the decline of DTC and the need for brands to deliver more value to frustrated consumers.
An exploration of 'fully-integrated' digital experience platforms (DXP) and selecting the right software for a seamless eCommerce experience.