A deep dive into GA4 features, focusing on the setup of custom reports, templates, and enhanced event tracking for e-commerce.
A deep dive into GA4 features, focusing on the setup of custom reports, templates, and enhanced event tracking for e-commerce.
Analytics expert Chris Mercer explains the correct way to set up website measurement and analytics beyond basic out-of-the-box configurations.
How to migrate to GA4 and utilize custom reports and server-side tracking to gain better attribution and marketing spend optimization.