Curated Product Assortment

Answer

Brian Doherty from Zulily explains how the retailer uses curated product assortments to create a personalized and compelling shopping experience.

Source: #137 Zulily’s Brian Doherty: Creating unique experiences on Retail Gets Real.

Top episodes

1. 1. #137 Zulily’s Brian Doherty: Creating unique experiences

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   Brian Doherty from Zulily explains how the retailer uses curated product assortments to create a personalized and compelling shopping experience.

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   Lalo's founders discuss how a limited, carefully curated product range helps baby product shoppers avoid feeling overwhelmed by too many options.

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   Blenders Eyewear founder Chase Fisher discusses product assortment and merchandising strategies when expanding from D-to-C to physical retail.

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