This episode breaks down actionable strategies for increasing Average Order Value (AOV) in e-commerce. It covers cross-sells, upsells, and bundling tactics, offering concrete examples and implementation tips for Shopify users. E-commerce operators will learn how to strategically present complementary products, encourage bigger purchases, and leverage bundling to boost revenue with existing customers.
Key takeaways
Implement product page cross-sells using Shopify's Search and Discovery app, focusing on complementary items priced 15-30% of the main product, mimicking real-world shopping behavior.
Utilize cart-level cross-sells for universal add-on items like jewelry cleaner for a diverse jewelry store, presenting them as "no-brainers" to avoid purchase friction.
Leverage post-purchase cross-sells on the thank you page, as customers have already committed and are more receptive to additional offers, even bolder ones.
Employ true upsells by offering larger quantities or improved versions of products (e.g., 24oz coffee bag instead of 12oz, a 3-pack of lashes instead of a single pair).
Strategically use bundles: "forced bundles" for low-priced items, "inventory movement bundles" to clear slow-moving stock, and "curated bundles" for easy, gift-ready combinations or seasonal offerings.
Analyze your store data to understand what products customers commonly purchase together to inform your cross-sell and bundle choices effectively.
If you've been trying to grow your revenue by chasing more traffic and more customers, you're doing it the hard way. The fastest, cheapest way to make more money? Get the people who are already buying to spend a little more while they're at it.
This is week four of our Badass Basics series, and today I'm breaking down how to increase your average order value using cross-sells, upsells, and bundles. I'm covering where to put them, how to price them, what to offer, and the real-world examples from my own brick-and-mortar boutique that'll make all of this click. Why AOV is the lowest-effort, lowest-cost growth lever in your business
The difference between a passive cross-sell and an active one (and why that matters)
How to choose cross-sell products based on actual customer shopping behavior, not guesses
The pricing sweet spot for cross-sells so you don't scare buyers off at checkout
Where to place cross-sells on your product pages vs. in the cart vs. post-purchase
Why post-purchase cross-sells convert so well (hint: dopamine)
How upsells actually work for physical products and where to implement them
The strategic differences between forced bundles, inventory movement bundles, and curated bundles
Why build-your-own bundles can backfire if you're not careful
How to use email to deliver a cross-sell right after someone places an order
How to layer cross-sells, upsells, and bundles together as a system _______
Full Episode Show Notes
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What does this episode say about conversion & cro?
Implement product page cross-sells using Shopify's Search and Discovery app, focusing on complementary items priced 15-30% of the main product, mimicking real-world shopping behavior.
What does this episode say about product & merchandising?
Utilize cart-level cross-sells for universal add-on items like jewelry cleaner for a diverse jewelry store, presenting them as "no-brainers" to avoid purchase friction.
What does this episode say about shopify & ecommerce platforms?
Leverage post-purchase cross-sells on the thank you page, as customers have already committed and are more receptive to additional offers, even bolder ones.
What does this episode say about conversion & cro?
Employ true upsells by offering larger quantities or improved versions of products (e.g., 24oz coffee bag instead of 12oz, a 3-pack of lashes instead of a single pair).
What does this episode say about conversion & cro?
Strategically use bundles: "forced bundles" for low-priced items, "inventory movement bundles" to clear slow-moving stock, and "curated bundles" for easy, gift-ready combinations or seasonal offerings.
