Jason Nyhus of Digital River explains the foundational mechanics and strategic considerations for taking a brand cross-border.
Jason Nyhus of Digital River explains the foundational mechanics and strategic considerations for taking a brand cross-border.
Peter van der Westhuizen discusses the pitfalls and common mistakes merchants face when expanding their business across international borders.
Kent Allen joins the show to discuss the early stages of international expansion and how to view cross-border as a diversification play.