Creator Marketing Strategy

Answer

Rodney Mason of LTK breaks down why over 50% of brands are increasing creator budgets in 2025 and how to align creator tactics with commerce goals.

Source: Why Creators are Creating a New World of Commerce on Retail Remix.

Top episodes

1. 1. Why Creators are Creating a New World of Commerce

   Retail Remix

   Rodney Mason of LTK breaks down why over 50% of brands are increasing creator budgets in 2025 and how to align creator tactics with commerce goals.

2. 2. From Red Carpet to Cart: Crafting Digital Experiences that Convert

   Retail Remix

   Patrick Ta Beauty's VP of Ecommerce discusses crafting digital experiences by leveraging authentic creator relationships and performance marketing.

3. 3. Ep 234: Overcoming the new normal with a content creator network, Crossrope's Srjdan Popovic returns!

   DTC Podcast

   Crossrope's Srdjan Popovic returns to discuss scaling a brand through a robust content creator network and micro-influencer campaigns.

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