Ep 234: Overcoming the new normal with a content creator network, Crossrope's Srjdan Popovic returns!

DTC Podcast · with Srdjan Popovic · September 6, 2022 · 48 min

Summary

This episode features Crossrope's CMO, Srdjan Popovic, who discusses navigating the post-pandemic market contraction after a period of explosive growth. He reveals Crossrope's three-layered influencer marketing system for continuous winning creative and the tools used to stabilize growth in the

Key takeaways

• Implement a three-layered influencer marketing strategy to consistently source effective creative content and adapt to changing market conditions.
• Leverage user-generated content (UGC) and a strong network of content creators to maintain a steady stream of authentic marketing assets.
• Utilize essential tools and tactics for growth stabilization, focusing on adapting strategies post-pandemic to navigate economic shifts.
• Focus on community building and creator collaboration to foster brand loyalty and sustained engagement.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re jumping in for a double dutch with returning guests Srdjan Popovic, CMO of Crossrope. https://crossrope.com We last checked in with Srdj in Oct of 2020 at the beginning of the pandemic induced ecommerce and at home fitness craze that absolutely skyrocketed CrossRope’s growth. This podcast dials in on Crossrope’s post-pandemic growth trajectory and a few of the hard lessons srdj learned during the market contraction since. You’ll learn all about CrossRope’s 3 layered system for Influencer Marketing and how you can start to apply it to your brand to find a never ending stream of winning creative options. As well as a run down of the indispensable tools that Srdjan has been using to stabilize growth in this “new normal” Hope you enjoy it, on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about influencer & creator?

Implement a three-layered influencer marketing strategy to consistently source effective creative content and adapt to changing market conditions.

What does this episode say about dtc strategy?

Leverage user-generated content (UGC) and a strong network of content creators to maintain a steady stream of authentic marketing assets.

What does this episode say about brand & content?

Utilize essential tools and tactics for growth stabilization, focusing on adapting strategies post-pandemic to navigate economic shifts.

What does this episode say about influencer & creator?

Focus on community building and creator collaboration to foster brand loyalty and sustained engagement.

Listen

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