Aves and Abby from Pilothouse break down high-level Meta creative testing shifts, distinguishing between minor iterations and testing brand new concepts.
Aves and Abby from Pilothouse break down high-level Meta creative testing shifts, distinguishing between minor iterations and testing brand new concepts.
A practical guide on how Pilothouse manages high-volume creative testing (30+ ads/week) on Meta using specific account structures.
Drew Marconi discusses building a robust testing roadmap that focuses on real profit rather than just revenue, emphasizing the operational side of experimentation.