AdRoll VP Lizzie Chapman explains the phase-out of 3rd party cookies and how brands can adapt their advertising strategies for the 'cookie-pocalypse.'
AdRoll VP Lizzie Chapman explains the phase-out of 3rd party cookies and how brands can adapt their advertising strategies for the 'cookie-pocalypse.'
This episode explores how Shopify store owners and ecommerce businesses can thrive in a cookieless world by leveraging zero-party data and new tracking methods.
A deep dive into how major platforms like Meta and Google are shifting toward privacy-centric tracking and what it means for DTC advertising ROI.