PayPal Ads' GM discusses the migration of storefronts into LLMs and the impact of third-party cookie depreciation on advertising strategies.
PayPal Ads' GM discusses the migration of storefronts into LLMs and the impact of third-party cookie depreciation on advertising strategies.
A special edition exploring CTV and streaming trends, specifically focusing on measuring ad performance in a cookieless environment.
This episode focuses on setting up an e-commerce business for a cookieless world using Zero Party Data and specialized tools like Jebbit.