Conversational Marketing

Answer

Explores shifting from broadcast-style marketing to two-way conversational commerce using Email and SMS channel strategies.

Source: EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels on Send It!.

Top episodes

1. 1. EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels

   Send It!

   Explores shifting from broadcast-style marketing to two-way conversational commerce using Email and SMS channel strategies.

2. 2. Bonus: 26% of Brands Reply in Real Time: The Conversational SMS Playbook That Wins More Orders

   DTC Podcast

   A playbook on using SMS for real-time brand interactions to win orders, featuring insights on behavioral economics and automation.

3. 3. Bonus: SMS Wars: Postscript's Alex Beller on Conversational SMS, Good Faith Industry Standards, and Zigging on AI

   DTC Podcast

   Discusses the 'SMS Wars' and how conversational approaches beat standard automation for driving higher LTV and conversions.

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