Conversational Marketing

Answer

A deep dive into shifting from broadcast email/SMS to conversational commerce, turning messages into two-way channels to build customer relationships.

Source: EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels on Send It!.

Top episodes

1. 1. EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels

   Send It!

   A deep dive into shifting from broadcast email/SMS to conversational commerce, turning messages into two-way channels to build customer relationships.

2. 2. Bonus: 26% of Brands Reply in Real Time: The Conversational SMS Playbook That Wins More Orders

   DTC Podcast

   A playbook on how brands can win orders by replying in real-time, focusing on the behavioral economics of customer text responses.

3. 3. Conversational Commerce Is Creating A New Hybrid Shopping Experience That Bridges The Gap Between In-Store And Online With Brian Long Of Attentive

   eCommerce Fastlane

   Explores how SMS-driven conversational commerce creates a hybrid shopping experience, merging in-store and online retail dynamics.

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