Conversational Marketing

Answer

Explores the shift from broadcast-style email/SMS to two-way conversational commerce that invites responses and strengthens customer ties.

Source: EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels on Send It!.

Top episodes

1. 1. EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels

   Send It!

   Explores the shift from broadcast-style email/SMS to two-way conversational commerce that invites responses and strengthens customer ties.

2. 2. Bonus: 26% of Brands Reply in Real Time: The Conversational SMS Playbook That Wins More Orders

   DTC Podcast

   A playbook on conversational SMS, focusing on real-time brand replies and behavioral economics to drive more orders.

3. 3. Conversational Commerce Is Creating A New Hybrid Shopping Experience That Bridges The Gap Between In-Store And Online With Brian Long Of Attentive

   eCommerce Fastlane

   Discusses how conversational commerce bridges the gap between online and offline shopping using SMS.

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