Conversational Marketing

Answer

This episode explores shifting marketing from broadcasting to two-way conversations using email and SMS to strengthen customer relationships.

Source: EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels on Send It!.

Top episodes

1. 1. EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels

   Send It!

   This episode explores shifting marketing from broadcasting to two-way conversations using email and SMS to strengthen customer relationships.

2. 2. Bonus: 26% of Brands Reply in Real Time: The Conversational SMS Playbook That Wins More Orders

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   Features a deep dive into conversational SMS playbooks and behavioral economics behind customer responses to brand texts.

3. 3. Personalizing commerce: Humanizing with custom experiences

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   Ben Parr discusses humanizing ecommerce through conversational interactions and mapping the ideal customer journey for better acquisition.

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