Content-Driven Commerce

Answer

A forward-looking look at how creators and shoppable video are driving commerce by guiding customers from inspiration to checkout.

Source: Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   A forward-looking look at how creators and shoppable video are driving commerce by guiding customers from inspiration to checkout.

2. 2. How This Online Store Took a Page From Magazines

   Shopify Masters

   Founder Dianne O’Connor explains how Weston Table uses magazine-style storytelling and curation to drive a content-led shopping experience.

3. 3. The Case for Constantly Evolving: How Babylist Went from Registry to Retailer

   Shopify Masters

   The story of Babylist's evolution from a baby registry and media company into a major retailer using a content-first approach.

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