Next-Gen Ecommerce: Content, Curation and Compelling Experiences
Retail Remix · with Brian McGlynn and Brian Kilcourse · May 9, 2022 · 40 min
Summary
To thrive in the evolving e-commerce landscape, brands must move beyond basic digital storefronts and focus on creating compelling online experiences. This episode highlights how content, intelligent curation, and personalization are key to engaging customers, building loyalty, and driving conversions. It also delves into current retailer investment priorities and the vital role of technology, particularly AI, in optimizing the customer journey and staying competitive.
Key takeaways
Retailers are investing heavily in content, curation, and personalization to optimize digital experiences as consumer spending shifts online.
AI and machine learning are increasingly critical for enhancing search relevance, product discovery, and delivering personalized recommendations.
Moving beyond basic product descriptions to create educational, engaging content builds brand loyalty and improves the customer journey.
Strategic product curation and intuitive site navigation are essential for helping customers easily discover relevant products.
Data-driven decision-making is crucial for identifying key trends, understanding customer behavior, and prioritizing investments in next-generation e-commerce.
As consumers spend more time and money online, brands and retailers need to work harder on optimizing their digital experiences. But where are retailers spending the most time and money? During this Retail Remix conversation, Alicia Esposito digs into new and compelling research about how retailers are navigating this quickly evolving and increasingly competitive space. She chats with Brian McGlynn of Coveo and Brian Kilcourse of RSR Research about key findings and trends to watch.
What does this episode say about retail & omnichannel?
Retailers are investing heavily in content, curation, and personalization to optimize digital experiences as consumer spending shifts online.
What does this episode say about brand & content?
AI and machine learning are increasingly critical for enhancing search relevance, product discovery, and delivering personalized recommendations.
What does this episode say about conversion & cro?
Moving beyond basic product descriptions to create educational, engaging content builds brand loyalty and improves the customer journey.
What does this episode say about ai & automation?
Strategic product curation and intuitive site navigation are essential for helping customers easily discover relevant products.
What does this episode say about retail & omnichannel?
Data-driven decision-making is crucial for identifying key trends, understanding customer behavior, and prioritizing investments in next-generation e-commerce.
