Content-Commerce Integration

Answer

Erika and Jacqueline Strum discuss how Wine Enthusiast bridges the gap between their 40-year-old media portfolio and their commerce business.

Source: How Wine Enthusiast is Bridging the Gap Between Content + Commerce on Retail Remix.

Top episodes

1. 1. How Wine Enthusiast is Bridging the Gap Between Content + Commerce

   Retail Remix

   Erika and Jacqueline Strum discuss how Wine Enthusiast bridges the gap between their 40-year-old media portfolio and their commerce business.

2. 2. How This Popular Gardening Blog Blossomed Into an Empire

   Shopify Masters

   Epic Gardening's founder explains how he turned a gardening blog and YouTube channel into a massive ecommerce destination.

3. 3. The Attention Economy

   Future Commerce

   Explores the trend of retail brands becoming content creators and the winner of the 'attention economy' when commerce and content collide.

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