Content Strategy Shift

Answer

Raissa Gerona of Revolve discusses pivoting away from traditional influencer trips toward new content formats and brand narrative evolution.

Source: Revolve’s Raissa Gerona on deprioritizing influencer trips: ‘The content feels dated’ on The Glossy Podcast.

Top episodes

1. 1. Revolve’s Raissa Gerona on deprioritizing influencer trips: ‘The content feels dated’

   The Glossy Podcast

   Raissa Gerona of Revolve discusses pivoting away from traditional influencer trips toward new content formats and brand narrative evolution.

2. 2. Porter editor-in-chief Lucy Yeomans: 'Content and commerce coming together just makes sense'

   The Glossy Podcast

   Porter's editor-in-chief explains the strategic shift of merging print and digital teams to create a unified content and commerce experience.

3. 3. How to play the long game, with New York Times CEO Meredith Kopit Levien

   Decoder with Nilay Patel

   NYT CEO Meredith Kopit Levien discusses the strategic transition to a 'Long Game' mentality and diversified digital engagement.

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