Explores the complexity of digital channels and the necessity of CMS and PIM systems for managing consistent product data across multiple platforms.
Explores the complexity of digital channels and the necessity of CMS and PIM systems for managing consistent product data across multiple platforms.
Focuses on the evolution of Shopify 2.0 as a Content Management System, detailing new features for dynamic content creation.
Analyzes how retailers spend on digital experiences, explicitly defining and discussing the role of CMS in creating compelling online customer journeys.