This episode cuts through the platform wars, offering a nuanced comparison of BigCommerce and Shopify. It highlights key differentiators like discounting capabilities, B2B functionalities, and the importance of a streamlined tech stack, particularly for merchants facing replatforming decisions. Operators will learn how to approach platform selection strategically and avoid common pitfalls during migration.
Key takeaways
BigCommerce offers superior built-in discounting functions and server-side cart APIs compared to Shopify, particularly for promotions like 'buy two, get one free' that automatically add free products to the cart.
Leverage BigCommerce modifiers for complex product configurations, such as custom engraving with additional costs in the jewelry industry, to avoid needing extra apps.
For replatforming projects, simplify your tech stack by utilizing native platform features over unnecessary headless solutions to reduce costs and technical overhead.
Prioritize a comprehensive migration checklist and meticulous URL strategy to prevent SEO indexing issues and fix potential problems correctly the first time during a site migration.
BigCommerce has a robust theme ecosystem, and while it requires a slightly steeper learning curve than Shopify for in-depth customization, using premium themes can still enable quick and effective store setups.
On this bonus episode of Honest Ecommerce, we have Amandeep Singh. Amandeep is the founder of Cronix and BigC Experts and has been working within the eCommerce industry for more than 14 years.
We talk about simplifying complex eCommerce setups, setting expectations for replatforming projects, fixing things right the first time, and so much more!
Frequently asked about this episode
What does this episode say about shopify & ecommerce platforms?
BigCommerce offers superior built-in discounting functions and server-side cart APIs compared to Shopify, particularly for promotions like 'buy two, get one free' that automatically add free products to the cart.
What does this episode say about dtc strategy?
Leverage BigCommerce modifiers for complex product configurations, such as custom engraving with additional costs in the jewelry industry, to avoid needing extra apps.
What does this episode say about product & merchandising?
For replatforming projects, simplify your tech stack by utilizing native platform features over unnecessary headless solutions to reduce costs and technical overhead.
What does this episode say about supply chain & operations?
Prioritize a comprehensive migration checklist and meticulous URL strategy to prevent SEO indexing issues and fix potential problems correctly the first time during a site migration.
What does this episode say about shopify & ecommerce platforms?
BigCommerce has a robust theme ecosystem, and while it requires a slightly steeper learning curve than Shopify for in-depth customization, using premium themes can still enable quick and effective store setups.
