Emily Fergason provides a 'Content 101' guide, detailing the practical aspects of the content creation process and how to structure a strategy for luxury brands like Bob’s Watches.
Emily Fergason provides a 'Content 101' guide, detailing the practical aspects of the content creation process and how to structure a strategy for luxury brands like Bob’s Watches.
Matthew Gattozzi of Goodo Studios discusses the creative process of producing commercial content, balancing efficiency with artistic quality, and the evolution of content marketing requirements.
Marcus Sheridan shares strategies for inbound content marketing, focusing on organizing the creation process through calendars and using data to drive content performance.