[Virtual Event] Million Dollar Ideas - Content 101, With Emily Fergason
Go-to-Millions · with Emily Fergason · March 28, 2023 · 50 min
Summary
This episode dives into the world of content marketing with Emily Fergason, a seasoned professional who has worked with the NFL and is currently the Senior Content Manager at Bob's Watches. She shares her journey, insights on building a mobile-first experience, and strategies for creating engaging content in a fast-paced e-commerce environment, particularly for high-value products. It offers valuable lessons for DTC brands on content creation, brand building, and adapting to real-time inventory challenges.
Key takeaways
Prioritize a mobile-first experience to improve customer retention and loyalty, especially for e-commerce brands.
Develop a robust content strategy that balances long-form and short-form content, with a focus on real-time inventory management for fast-moving products.
Embrace an 'always learning' mindset and don't be afraid to try new roles or pivot when a position isn't the right fit; this adaptability builds a diverse skill set.
Engage directly with your audience through community management to understand their needs and inform your content strategy beyond just keywords and search trends.
Treat every piece of brand content with a high level of scrutiny and strive for perfection, even within lean teams, as it reflects directly on the brand's premium expectation.
I’m excited for you to meet my very good friend Emily Fergason. Want the 101 on content? This woman lives and breathes it.
I know you’re going to get so much from hearing her depth of knowledge as Senior Content Manager at Bob’s Watches, the luxury brand that is on fire right now.
Want to make a huge impact on your bottom line?
I know you do! Tapcart creates a seamless mobile experience for your customers, turning your Shopify store into a fantastic app and creating a ton of value from your top customers.
Visit Tapcart.com/millions to get started with one month free. Follow Emily:
LinkedIn: https://www.linkedin.com/in/emilyfergason/
Twitter: https://twitter.com/EmiFerg
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Prioritize a mobile-first experience to improve customer retention and loyalty, especially for e-commerce brands.
What does this episode say about dtc strategy?
Develop a robust content strategy that balances long-form and short-form content, with a focus on real-time inventory management for fast-moving products.
What does this episode say about customer retention?
Embrace an 'always learning' mindset and don't be afraid to try new roles or pivot when a position isn't the right fit; this adaptability builds a diverse skill set.
What does this episode say about brand & content?
Engage directly with your audience through community management to understand their needs and inform your content strategy beyond just keywords and search trends.
What does this episode say about brand & content?
Treat every piece of brand content with a high level of scrutiny and strive for perfection, even within lean teams, as it reflects directly on the brand's premium expectation.
