Explores building brand campaigns and working with content creators, covering agreements, deliverables, and the creative process behind compelling content.
Explores building brand campaigns and working with content creators, covering agreements, deliverables, and the creative process behind compelling content.
Susan and Tina share a formula for simple, free collaborations to get products in front of engaged audiences through audience swapping and referrals.
The CMO of Chamberlain Coffee discusses leveraging celebrity influence, experiential marketing, and the nuances of creator vs. brand-led content.