This episode offers Shopify store owners practical advice on navigating the world of content creation and influencer marketing. It covers everything from building impactful campaigns and forging strong agreements with creators to understanding the nuances of content development and handling collaborations that don
Key takeaways
Understand the evolving creator landscape and consider using "content creator" over "influencer" due to changing perceptions.
Prioritize clear, legally sound agreements with content creators, detailing expectations, deliverables, and compensation to avoid disputes.
Integrate personal content into your brand's strategy to build authenticity and deeper customer connections.
Vet potential content creators thoroughly by meeting them beforehand to ensure alignment with your brand's values and vision.
Develop a robust content strategy that balances promotional and engaging, value-driven content tailored for platforms like Instagram.
Be prepared for collaborations that don’t go as planned; focus on learning and moving forward rather than dwelling on setbacks.
In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints.Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more!Key takeaways:0:00 Introduction1:24 Influencer Marketing With London Filmmaker, Michael Thomas4:15 Why a lot of content creators don’t like the term ‘influencer’7:08 What Do You Post On Instagram?9:22 The Importance of Personal Content11:23 How To Build a Campaign With a Brand13:57 How To Work With Content Creators17:26 Creating agreements with Content Creators & Influencers19:58 Content for an E-commerce Brand22:19 How to Find an Influencer to Work With25:30 Meeting Influencers/Content Creators before working with them33:06 When Things Go Wrong36:06 Content Creators: If the Campaign Goes Wrong, Just Move On41:43 The Art of Content DevelopmentLondon Viewpoints - https://www.instagram.com/londonviewpointsIf you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners. Book a call with Brett here: https://afluencer.com/wwsWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_wi
