Consumer Trends In Beverages

Answer

Keurig Dr Pepper's CMO discusses using data to track new consumer generation trends and how they drive innovation across 150+ beverage brands.

Source: Keurig Dr Pepper Creates 'Raving Fans' Via Connected Data on Total Retail Talks.

Top episodes

1. 1. Keurig Dr Pepper Creates 'Raving Fans' Via Connected Data

   Total Retail Talks

   Keurig Dr Pepper's CMO discusses using data to track new consumer generation trends and how they drive innovation across 150+ beverage brands.

2. 2. Modern Retail Rundown: Olipop now valued at $1.85B, Poppi's Super Bowl marketing backlash & January retail layoffs

   Modern Retail Podcast

   A breakdown of the 'better-for-you' beverage boom, featuring market valuations for Olipop and marketing trends surrounding functional sodas like Poppi.

3. 3. Ep 475: Anatomy of the World's Fastest Growing Beverage Brand with BRĒZ Founder Aaron Nosbisch

   DTC Podcast

   The founder of BRĒZ discusses the rapid growth of cannabis-infused drinks and the broader consumer shift toward alcohol alternatives.

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