A dedicated look at the Consumer Confidence Index, its definition, and how it directly impacts marketing efficiency and forecasting for DTC brands.
A dedicated look at the Consumer Confidence Index, its definition, and how it directly impacts marketing efficiency and forecasting for DTC brands.
Analyzes new data showing a divergence between rising ecommerce revenue and falling consumer confidence, explaining the Consumer Confidence Index vs. the proprietary DTCCI.
Introduces the 'Direct to Consumer Confidence Index,' explaining how consumer sentiment is tracked and how it mirrors or differs from traditional economic indices.