Consumer Confidence Index

Answer

Steve Rekuc analyzes how consumer confidence and macroeconomic factors like oil prices impact DTC revenue and marketing efficiency.

Source: Consumer Confidence vs Rising Oil Prices on Ecommerce Playbook.

Top episodes

1. 1. Consumer Confidence vs Rising Oil Prices

   Ecommerce Playbook

   Steve Rekuc analyzes how consumer confidence and macroeconomic factors like oil prices impact DTC revenue and marketing efficiency.

2. 2. Is Ecommerce Finally Rebounding? Here’s What the Data Says.

   Ecommerce Playbook

   Richard and Steve unpack why eCommerce revenue is rising even as consumer confidence trends downward, using data to explain the divergence.

3. 3. Tariffs, Sentiment & Spending: What the Data Says About Q2

   Ecommerce Playbook

   A deep dive into the Direct to Consumer Confidence Index (DTCCI) and how macroeconomic signals predict the road ahead for brands.

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