Consumer Behavior Research

Answer

Malinda Sanna discusses how traditional market research fails to capture true consumer behavior due to unconscious bias, offering methods for intimate, one-on-one digital research.

Source: Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna on Up Arrow Podcast.

Top episodes

1. 1. Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna

   Up Arrow Podcast

   Malinda Sanna discusses how traditional market research fails to capture true consumer behavior due to unconscious bias, offering methods for intimate, one-on-one digital research.

2. 2. The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Suzy Davidkhanian and Ayelet Fishbach explore consumer psychology, focusing on how people value products and make purchasing decisions amidst uncertainty.

3. 3. #133 Getting personalization right

   Retail Gets Real

   Research experts share findings from a study on retail personalization, bridging the gap between brand vision and practical consumer realities.

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