Malinda Sanna discusses how traditional market research often fails because customers don't consciously know why they buy. She shares methods for uncovering deeper consumer insights.
Malinda Sanna discusses how traditional market research often fails because customers don't consciously know why they buy. She shares methods for uncovering deeper consumer insights.
Coach's SVP of Strategy and Consumer Insights, Jennifer Yue, explains how the brand uses research to adapt to generational shifts and changing consumer expectations.
Industry veterans Sean Frank and Matt Bertulli provide a practical guide to consumer behavior in ecommerce, focusing on emotional triggers and journey mapping.