Andrew Christison, CEO of Retencity, discusses lifecycle marketing and the legal criticality of consent (GDPR/CCPA) when opting in customers.
Andrew Christison, CEO of Retencity, discusses lifecycle marketing and the legal criticality of consent (GDPR/CCPA) when opting in customers.
Claudiu Cioba discusses leveraging video on Shopify, emphasizing the legal necessity of obtaining consent from content creators before using their videos.
Klaus Lampen explains the impact of Apple iOS privacy updates on Facebook Ads, focusing on data loss and the shifting landscape of user tracking consent.