Explores Roku’s new self-serve ads manager and how it allows DTC brands to utilize CTV for brand awareness and long-term customer value.
Explores Roku’s new self-serve ads manager and how it allows DTC brands to utilize CTV for brand awareness and long-term customer value.
A forward-looking keynote on streaming and CTV trends, focusing on data-driven efficiency, AI, and programmatic ad buying.
Focuses on the activation and measurement of CTV campaigns, discussing programmatic buying and how to track the impact of streaming ads.