Competitor Bidding

Answer

Dougie from Pilothouse joins the podcast to discuss the nuances of Google Ads brand bidding, specifically when and how to bid on competitor terms.

Source: Ep 419: Google Ads Brand Bidding Do's and Don'ts with Dougie from Pilothouse's Google Team | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 419: Google Ads Brand Bidding Do's and Don'ts with Dougie from Pilothouse's Google Team | AKNF

   DTC Podcast

   Dougie from Pilothouse joins the podcast to discuss the nuances of Google Ads brand bidding, specifically when and how to bid on competitor terms.

2. 2. Ep 429: Are Your Amazon Ads Cannibalizing Your Organic Results? (Plus Prime Video Ads and Amazon Earnings) | AKNF

   DTC Podcast

   A deep dive into Amazon advertising, discussing market share acquisition through bidding on competitor brand terms and defending your own brand.

3. 3. Navigating the PMax Puzzle

   Ecommerce Playbook

   Explores the shifting Google Ads landscape, focusing on PMax and how competitive search forces impact bidding strategies and brand search value.

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