Competitor Bidding

Answer

This episode focuses specifically on Google Ads brand bidding, explicitly covering when and how to bid on competitor brand terms.

Source: Ep 419: Google Ads Brand Bidding Do's and Don'ts with Dougie from Pilothouse's Google Team | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 419: Google Ads Brand Bidding Do's and Don'ts with Dougie from Pilothouse's Google Team | AKNF

   DTC Podcast

   This episode focuses specifically on Google Ads brand bidding, explicitly covering when and how to bid on competitor brand terms.

2. 2. Ep 429: Are Your Amazon Ads Cannibalizing Your Organic Results? (Plus Prime Video Ads and Amazon Earnings) | AKNF

   DTC Podcast

   Explores Amazon advertising strategies, specifically discussing taking market share by bidding on competitor brand terms and defending your own brand.

3. 3. Navigating the PMax Puzzle

   Ecommerce Playbook

   Discusses the shifting landscape of Google Ads and PMax, including how competitor bidding behavior affects brand search value and auction dynamics.

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