This episode explores Amazon advertising strategies, specifically debating whether to bid on competitor brand terms to gain market share versus defending your own brand terms.
This episode explores Amazon advertising strategies, specifically debating whether to bid on competitor brand terms to gain market share versus defending your own brand terms.
Explores the shifting landscape of Google Ads, focusing on PMax and how competitors increasing their bids on your branded search affects overall value.
A Q&A session covering top Amazon PPC questions, including keyword bidding strategies to block competition and manage category-level bidding.