This episode is a must-listen for Amazon sellers looking to master PPC. Anne Harrell from Pacvue joins Bradley Sutton to answer over 20 top listener questions, covering cutting-edge strategies for campaign optimization, leveraging new Amazon advertising features like AMC and Performance Plus, and understanding the synergy between tools like Helium 10 and Pacvue to drive sales and mitigate rising ACoS.
Key takeaways
Leverage Amazon Marketing Cloud (AMC) to understand the full customer journey beyond last-touch attribution, optimizing ad spend and organic placements for products.
Utilize new features like Performance Plus (currently in beta) for AI-driven recommendations to simplify and optimize Amazon ad campaigns, especially for those new to Amazon ads.
Don't rely solely on suggested bids; use tools like Helium 10's Keyword Tracker to test bid effectiveness and achieve desired ad placements quickly.
Explore the integration between Helium 10 and Pacvue to find the right advertising and commerce solutions based on your business size and marketplace focus (e.g., Pacvue for multi-retailer, Helium 10 for Amazon/Walmart centric).
In this TACoS Tuesday episode, we answer over 20 of your top Amazon PPC questions with the help of our first-time expert guest who brings a wealth of knowledge to our show.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Leverage Amazon Marketing Cloud (AMC) to understand the full customer journey beyond last-touch attribution, optimizing ad spend and organic placements for products.
What does this episode say about paid acquisition?
Utilize new features like Performance Plus (currently in beta) for AI-driven recommendations to simplify and optimize Amazon ad campaigns, especially for those new to Amazon ads.
What does this episode say about ai & automation?
Don't rely solely on suggested bids; use tools like Helium 10's Keyword Tracker to test bid effectiveness and achieve desired ad placements quickly.
What does this episode say about amazon & marketplaces?
Explore the integration between Helium 10 and Pacvue to find the right advertising and commerce solutions based on your business size and marketplace focus (e.g., Pacvue for multi-retailer, Helium 10 for Amazon/Walmart centric).
