Michael Washington discusses how to leverage offline events like stargazing and foraging to build a robust brand community for online businesses.
Michael Washington discusses how to leverage offline events like stargazing and foraging to build a robust brand community for online businesses.
Explores how online businesses can tap into their local, physical communities to increase brand awareness and reach new customers through offline involvement.
Milani Cosmetics’ Jeremy Lowenstein explains how personal interaction and community-building experiences help a long-standing brand maintain relevance.