Commerce Media

Top 3 podcast episodes answering this question on AskThePods · leveraging retail media networks for growth.

Answer

EMARKETER explores how brands are redefining commerce media through shopper data, off-site strategies, and incrementality measurement.

Source: Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition on Behind the Numbers: an EMARKETER Podcast.

Top episodes

  1. 1. Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition

    Behind the Numbers: an EMARKETER Podcast

    EMARKETER explores how brands are redefining commerce media through shopper data, off-site strategies, and incrementality measurement.

  2. 2. The Great BTN Bake (Take) Off — Commerce Media Trends for 2026: Restructuring Teams and Hard Launching In-store Retail Media | Reimagining Retail

    Behind the Numbers: an EMARKETER Podcast

    A discussion on the 2026 outlook for commerce media, specifically focusing on team restructuring and the expansion into in-store retail media.

  3. 3. The Machine Ate the Storefront, PayPal Mapped the Collapse

    Future Commerce

    PayPal Ads' Dr. Mark Grether discusses the migration of storefronts into LLMs and the evolution of commerce media in an era of zero-click commerce.

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