Eric Rausch discusses how to transition from email marketing to running a retention agency, focusing on reducing churn and balancing acquisition with long-term customer value.
Eric Rausch discusses how to transition from email marketing to running a retention agency, focusing on reducing churn and balancing acquisition with long-term customer value.
This episode explores the thesis that retention issues often stem from poor acquisition choices, arguing that the two metrics are deeply linked.
A growth marketer’s perspective on using pre-purchase tactics and specific acquisition offers to set the stage for long-term customer retention and revenue.