Explores the deep connection between acquisition quality and customer retention for Shopify brands, arguing that churn is often a result of poor early-stage targeting.
Explores the deep connection between acquisition quality and customer retention for Shopify brands, arguing that churn is often a result of poor early-stage targeting.
Eric Rausch discusses moving from email marketing to running a retention agency, focusing on the balance between winning new customers and maximizing current ones.
Karly Craig discusses email marketing tactics and how specific acquisition offers (like pop-ups) set the stage for long-term customer retention.