Eric Rausch discusses the balance between acquiring new customers and retention strategies to reduce churn for major DTC brands.
Eric Rausch discusses the balance between acquiring new customers and retention strategies to reduce churn for major DTC brands.
Explores the 'Modern Buyer Brain' and the concept that retention problems often stem from poor acquisition targeting on Shopify.
Karly Craig discusses email marketing strategies and how specific acquisition offers (like pop-ups) can be structured to drive better long-term retention.