Explores Law 6 of growth: removing friction points to convert at scale and optimizing the checkout process for mainstream traffic.
Explores Law 6 of growth: removing friction points to convert at scale and optimizing the checkout process for mainstream traffic.
Focuses on microcopy and small design choices within the Shopify checkout that impact conversion rates and customer trust.
Liam Millward from Instant discusses scaling startups by redefining conversion and unlocking revenue through better shopping experiences.