Focuses on Law 6 of e-commerce growth: removing friction points in the conversion funnel and optimizing the checkout process to convert mainstream traffic at scale.
Focuses on Law 6 of e-commerce growth: removing friction points in the conversion funnel and optimizing the checkout process to convert mainstream traffic at scale.
Explores how small words (microcopy) impact checkout conversion, specifically roasting common Shopify checkout friction points and how to fix them.
Featuring the CEO of Instant, this episode discusses unlocking revenue and scaling startups by redefining conversion flows and improving the shopper experience.