Leonard Brody of Caravan discusses the evolution of celebrity-backed brands and why they continue to resonate with consumers through social media and niche targeting.
Leonard Brody of Caravan discusses the evolution of celebrity-backed brands and why they continue to resonate with consumers through social media and niche targeting.
A case study on how Ariana Grande's fragrance line reached $1B in sales through licensing rather than ownership, highlighting modern celebrity product models.
Hannah Mendoza shares how Clevr Blends used a high-profile endorsement and investment from Meghan Markle to shake up the instant beverage industry.